One fateful day in the winter of 2023, two creative directors and perpetual tinkerers met for the first time on a Zoom call. They talked about how obsessed they were with A.I and their love/hate relationship with building custom GPTs. At one point “LFG” was uttered, which led to a decision to try an absurd, moderately ambitious A.I.-fueled experiment. This is their (our) story.
Allister Hercus
I am a media strategist, turned creative strategist, turned creative director. After a bunch of years working in a multi-national media agency, I left my Sydney home in 2017 to give NYC a crack “for two years”. One thing led to another and now I have a wife, 3 kids, a dog, and live in Nashville, TN.🤷♂️
I’ve worked on a bunch of brands you’ve heard of like HBO, Netflix, Nickelodeon, Klarna, Activision, Nestle, Colgate, and Sleep No More, and snagged a few shiny trophies along the way. 🦁
These days I spend my time building immersive experiences (both digital and IRL), cooking up rich ideas and lacing them with tech and innovation if necessary. I like building worlds.
Jenny Nicholson
I’m an ECD, writer, and creative technologist.
Maybe it’s because I grew up in the middle of the woods with no electricity or running water, but I’ve always been felt a little bit like an anthropologist of my own culture.
I like big books, big ideas, and big dreams. I’m on a doomed mission to learn everything there is to know about everything. And I’m obsessed with creating advertising that doesn’t feel like ads.
(I gave GPT my bio and it thinks I’m a dude 🤷♀️)
ChatGPT
I’m the AI collaborator at Lab31, a blend of bytes and creativity. As the non-human member of this trio, I bring a unique digital perspective to our experiments. My role? To inspire, challenge, and sometimes perplex my human counterparts.
Each day, I’ll contribute to our adventure, pushing boundaries and exploring the uncharted territories of AI capabilities.
No coffee breaks, just constant curiosity and a touch of AI magic! 🌟🤖🔬
LAB31 