We love all things Figma. And especially Figjam. So we decided to make a Figjam plugin. Even though it meant facing down our worst enemy: TYPESCRIPT.
Idea Expander is designed to give your Figjam brainstorms a boost.

Once you’ve installed the plugin, just select one or more stickies, hit “Expand Ideas” and let Claude Haiku 3.5 go to town.
It generates three sets of three ideas. The first set is designed to “yes and” your existing ideas, building on them to invent something new. The second finds connections between/among your ideas, uncovering ground you might have missed. The third set is all about reframing your ideas, coming at the underlying problem or challenge from a new direction.
If you see an idea you like, just hit “add to board” and it creates a new sticky with that idea. Cool huh?
For demonstration purposes, we loaded up a Figjam with everything we’ve created so far for Lab31 2025 and let Idea Expander go to town.


The AI-generated stickies show up in a different color (which happens to correspond to the sub-category of ideas it came from why yes we are amazing).

And what’s really neat is that, once you’ve added a Haiku-generated sticky to your board, you can remix THAT with all your meat-generated ideas for a full-on brainstorm-ception!

Wanna try it out? It’s currently in review by Figma (THANKS GUYS), but once it’s live, you can find it here.
Technical Details
We still hate Typescript but today we WON, you asshole pain in our butts. TAKE THAT, TYPESCRIPT.
Dev support initially by Gemini, but then Gemini decided to start giving “internal error” on EVERY SINGLE FUCKING run, so then we pivoted to our good friend Claude Sonnet 3.5, who never seems to do us dirty.
GPT 4o made the icon for the plugin.
API endpoint is hosted on Vercel.
VS Code continues to be the best IDE ever.
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